Savannah Woodell

Clothing is a global commodity, essential in many cultures, produced from a variety of materials and in numerous ways. It’s no surprise that consumerism reigns as a dominant social force, with the desire for more being perpetuated and encouraged by suppliers worldwide—but at what cost? To expedite the mass-manufacturing process, many producers adopt specific methods, and the fashion industry is no exception. The practice of fast fashion is widespread, and while it may offer benefits, it comes with significant environmental and ethical drawbacks.

So, What is Fast Fashion? 

Fast fashion refers to the practice by retailers of quickly producing cheap clothing that mirrors current trends to satisfy popular demand. At first glance, it seems like a win—consumers can buy trendy, affordable clothing. However, trends are constantly shifting, and fast-fashion producers strive to keep up. Popular retailers like H&M, Zara, and Urban Outfitters thrive on this model.

How Can Fast Fashion Be Detrimental?

The most notable downside of fast fashion is its reliance on poor-quality products. Since the goal is to produce vast quantities of clothing in a short amount of time, the use of high-quality materials is often sacrificed. As a result, the garments typically don’t last beyond a few years and are often discarded. Fast production leads to massive waste, as cheap clothes are replaced frequently. Studies suggest that about $170 million worth of clothing ends up in landfills each year (Medium). The environmental toll is far-reaching, as living near landfills poses significant health risks, including exposure to harmful pollutants that affect air quality (Science Daily).

Additionally, fast fashion is often built on exploitation. Manufacturing facilities are frequently located in underdeveloped regions where labor costs are lower. This often results in poor working conditions, long hours, and meager compensation. Workers endure exhausting hours in unhealthy environments, which impacts both their well-being and productivity.

Another alarming issue is the prevalence of harmful chemicals in clothing. According to the Organic Clothing Alliance, fabrics can contain carcinogens, polyurethane (linked to bronchitis and asthma), and dioxins (which can damage immune and endocrine systems). Furthermore, more than ten chemicals commonly used in clothing have been associated with reproductive health issues. If these substances can harm the human body, it’s likely that the environment suffers as well.

How Can We Make a Change?

Several initiatives are working to eliminate harmful practices within the fashion industry. Sustainable fashion has gained significant traction, with organizations like the Ethical Fashion Initiative helping marginalized artisans in underserved regions connect with global brands. These collaborations promote sustainability and fair wages for workers, while advocating eco-friendly manufacturing methods.

Making small changes can have a massive impact on individuals, communities, and the planet. By supporting sustainable fashion, we contribute to ending exploitative practices while directly benefiting the artisans behind these movements.

Research and open-mindedness are key. To embrace environmental conservation, we must be willing to adopt new approaches. Supporting sustainable fashion not only promotes human welfare but also ensures we take better care of our planet, our home.